Past client triggers and marketing automation
Your past clients are your most valuable marketing asset. 1.5-2% of your past client database is applying for a mortgage each month. Past client triggers or Database Marketing Alerts are a great way to retain your servicing portfolio or get notified and execute automated offers of credit when past clients that you sent to a correspondent or wholesale lender are back in the market again. To learn more see Get Started with Database Monitoring Alerts.
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