The key highlights from the eighth of our ongoing monthly coaching calls:
- Customer Retention Challenge: Most mortgage clients do not return to their original lender for their next loan, creating a major challenge for lenders.
- Industry Statistics: On average, only 20% of past mortgage clients return, but proactive engagement can increase retention to 45%.
- Importance of Early Engagement: Loan officers need to reach potential customers before they start shopping around to maintain relationships and prevent competitors from taking their business.
- Predictive Alerts & Technology: Leveraging predictive alerts and data-driven insights allows lenders to anticipate when clients may need a new loan and engage them at the right time.
- 2024 Strategy Focus: The discussion emphasizes preparing now for 2024 by implementing proactive outreach strategies to improve customer retention and loan officer success.
- Call to Action: Encourages loan officers and mortgage professionals to start engaging leads early and utilize tools that help maintain client relationships.