- Knowledge Base
- Borrower Retention Alerts
- Predictive Marketing Alerts
How does predictive marketing work?
Predictive Marketing: How does it work?
What is the Predictive Marketing Alert, and why would I need it if I have Inquiry Alerts? Predictive Marketing Alerts are a form of database marketing automation where we use artificial intelligence (AI) to determine which consumers in your database are showing mortgage shopping behavior. Click here to learn how we use AI to predict mortgage transactions.