What is a Pre-Mover Listing alert?

What is a Pre-Mover Listing and what to do about it?

A Pre-Mover Listing alert is one of the monitoring types you can enable with MonitorBase Database Marketing Alerts.

What is a Pre-Mover Listing alert, and what does it mean to an originator?

A Pre-Mover Listing alert is basically what it sounds like: a listing alert. This is a non-credit trigger that tells you that the address on file for a consumer in your database has likely listed their home for sale on an MLS, for sale by owner, or for rent. MonitorBase used a predictive algorithm for determining which households are likely to be listed for sales or rent based on web intent data.

In our data, we have seen that 50% of the time, these alerts will trigger before a mortgage inquiry alert has been triggered. This means that in many cases, you can get notified that a consumer has started the process of selling their home and may not have applied yet with another lender for the financing of their new home. This is a great opportunity for you to reach out and re-engage.